Building a Positive Media Profile
| Author: | Pauline Rowson |
| Narrator: | David Ryder |
| Publisher: | Matrix Audio |
| Category: | Business |
| Language: | English |
| Length: | 1h 56m (unabridged) |
| Format: | MP3 Audio Format, 160kbps |
| Filesize: | 138.9MB (11 files) |
| Download Price: | $13.40 |
| Sample: | Download Sample (1201kB) |
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile.
This book looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story.
